CRC bolsters information and analytics technique with key promotion

CRC Group has introduced the appointment of Angela Alaniz (pictured above) to the position of chief digital officer for the wholesale specialty insurance coverage distributor’s business options division.

Alaniz has been part of CRC Group since 2010 and has served in varied capacities, most lately as senior vice chairman of digital options, the place she centered on enhancing the wholesaler’s gross sales course of via the event of proprietary digital instruments. Earlier than her position with CRC, Alaniz served as authorized counsel and assistant vice chairman at Colemont Insurance coverage Brokers (now AmWINS Group).

In February 2019, CRC Group initiated its information and analytics technique by introducing its REDY platform, designed to empower the agency’s producers to offer enhanced insights and outcomes to purchasers by harnessing the group’s wealth of information. Below Alaniz’s steering, the REDY platform has continued to evolve, introducing new enhancements and options tailor-made to deal with the evolving wants of the insurance coverage market.

“Our information and analytics technique is just not a brand new factor for us. From the start, we took a value-driven strategy and have been creating our technique, instruments, and deliverables for years,” Alaniz stated. “We’re proving our worth on this realm every day by offering higher outcomes for purchasers, and we’ll proceed to show our differentiation as we proceed to construct out new digital capabilities.”

“Our technique isn’t just about our information and the quantity now we have amassed over time; it’s really how we leverage information to ship outcomes to our purchasers all through every interplay,” stated Neil Kessler, president and chief working officer at CRC Group. “Below Angela’s management, now we have been main the way in which inside our house on information and analytics. Every CRC producer is armed with actionable instruments, just like the REDY Index, go-to-market capabilities, and rather more. I am excited to see what the following chapter in our journey holds with Angela on the helm.”

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